Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a managemnt decision making highly complex web application which integrates several operations of a organization like HR, Sales, Marketing and Finance in a centralized database. It is built using contemporary technologies on an independent platform with massive flow of data between different departments of the organization with discreet permissions on every field for updating and viewing purposes. In a nutshell the operating data of a company from all departments is stored and updated in a single master database ensuring a free flow of information for decision making for the management and across the departments. This in turn streamlines several processes, procedures and policies followed in the organization and shows the areas to improve upon for the better growth and profits of the company in present and near future.